Old Spice Commercial Breaks Guinness Record With 14 Hour Commercial

Proctor & Gamble has been awarded a Guinness World Record after airing a 14-hour Old Spice deodorant. The ad, which aired on Brazilian channel Woohoo in December, features 1,600-plus clips and several months of editing to put together. An abbreviated three-minute version of the ad, which features Terry Crews, is currently available for viewing on YouTube. The longest commercial before Old Spice took the record was an Arby's commercial from 2014 that ran for a total 13 hours, 5 minutes and 11 seconds.

 

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